Since it’s your product, you can charge whatever price you want in the U.S. For example, a lot of streetwear brands charge $80–100 for a t-shirt that cost less than $10 to make. They’re able to do this due to exceptional branding. Sunny Co is doing the same here (although this is just my guess based on how I’ve seen other businesses operate — I don’t know how much their costs actually are).

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