Hi Katarina, thanks for reading!

I’m not going to throw any commenters under the bus, but all I’m going to say is you have to consider a few points:

• These strategies have been used for decades by all your favorite retailers (Target, Walmart, etc.). The only difference here is that the marketing channel is new (social media instead of newspaper ads).
• Target will sell you a similar swimsuit for $40. These guys got 50,000 swimsuits into the hands of customers for $12 each. The customers got a discount, the business made a profit for their work. It was a win-win.

What’s throwing people off is the transparency behind the numbers, which has never been this accessible before. When you take that into consideration, Sunny Co didn’t do anything scammy.